1979 Vintage "Lincoln -St Louis, Kleenseal" Jobbers CATALOG (28 page)

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Vintage
1979
Lincoln St Lois
Catalog features "Kleenseal"
Products. Lubricating
Equipment and Accessories
28 Colorful Paged
Jobbers Automotive Counter Catalog Insert 11" x 8-1/2"
Rescued from R.J. Loock in Baltimore, Md. One of the areas biggest automotive parts and point of sale distributors from 1913 though 2001 when they closed, more on R.J Loock and our pick below.
1979 Vintage "Lincoln -St Louis, Kleenseal" Jobbers CATALOG (28 page)
Please check out all the pictures above
I've dated this piece a few ways first, knowing the history of where it came from. Second, it came from a jobbers 1 ft thick catalog that had 100's of inserts from the 1970's through the early 80's. Third, I've looked up old advertising with this product and packaging, and they are all from this time frame and era. Lastly there is "catalog 79" on the top right corner of the front page.
This is a really cool jobbers sell sheet and what a nice collectors piece.  In great condition this sheet is clean, bright and colorful with nice edges showing minimal aging. If you have a cool shop, garage, store, collection or you just like old vintage advertising. If so, than this would look really cool framed on your wall or in your own catalog!
A Brief History of LINCOLN INDUSTRIAL
After five years with the Union Pacific Railroad in Nebraska, Frank Barks went to work for the Commonwealth Steel Company in Granite City, Illinois, where his cousin, Clarence L. Howard, was president. Two years later, in January 1910, they recruited several investors and formed the Steel Roof Truss Company in Valley Park, Missouri. The company made tubular steel roof trusses, but showed a first year loss of ,000. Most of the investors sold their interests to Barks, Howard and Edward H. Barstow. In 1916 they changed the company name to Lincoln Steel and Forge Company. It was said that Barks named the company after the Civil War president.
In 1937, Lincoln introduced the first single-line, positive-displacement lubrication system for industry. The system was significantly less expensive than conventional two-line systems. Designed by Lincoln's chief of Engineering, Lutwin Rotter, the Centro-Matic system used a pump to distribute lubricant to a number of injectors. These injectors measure the amount of lubricant dispensed with each cycle of the pump. Initially, the pumps were hand operated. Later, air-operated pumps and mechanical timers called "Chicken House Timers" (Conley) were added to automate the entire system.
By dispensing very small amounts of lubricant every few hours, the correct amount of lubricant remained in the bearing. This made industrial bearings last longer. Automated lubrication reduced maintenance costs for many types of manufacturing operations and became very important in the mining sector. The first application, at a coal mine in Indiana, was on a Marian shovel. Eventually, mcturers of large mining equipment made these systems standard equipment on every large haul truck, shovel, drag line and mill they sold. (Godier)
Centro-Matic became Lincoln's primary product for the industrial market. In time, more features allowed Centro-Matic systems to service hundreds of lubrication points with pumps dispensing lubricant directly from refinery containers.
Over the years, Lincoln developed and sold many types of non-lubrication equipment for automotive professionals including wheel-balancing equipment, timing devices, spark plug testers, battery testers, car lifts, compressors and fuel injection systems. Those products are no longer offered.
By the early 1950s, the company's product offering[3] had matured. The focus for many years after that was to improve upon the inventions of the past.
Lincoln was acquired in 1953 and has since been bought and sold several times. Even with more recent acquisitions by parent companies, lubrication remains the primary product offering under the Lincoln brand.
Please check out other Jobber Sell Sheets and the rest of our eBay store
by
CLICKING HERE!
DISCOUNT COMBINED SHIPPING ON PAPER CATALOG INSERTS
* Media & Priority Shipping Available *
*
Local Pick-Up Available *
R.J Loock History and Our Pick
These items were sourced from R.J. LOOCK which was a Baltimore Institution when it came to Automobiles. They operated at the same location : 339-345 N Gay st from 1913 until the neighborhood declined and the last heir retired in 2001. They were not your ordinary cookie cutter automotive parts store like you see today. They were parts distributors as well as jobbers for their own LIGHTNIN Parts line as well as for most of the top brands of the day. They sold: Auto supplies, Replacement parts, Garage equipment, Shop equipment, Tires, Tubes, Oil, Grease, Accessories  and they even had a Complete Machine Shop.
This may not sound different from an auto zone except Loock was responsible for placing products such as Champion Spark Plugs, Quaker State and Gates belts (to name a VERY few products) into EVERY private and municipal garage that used them in a 5 state area. long before the internet and trade shows, these guys were road warriors that sold stuff the hard way on a massive scale. As the 22 floors of samples that they left behind will attest... thats right... I said 22 FLOORS of Samples! R.J.Loock tried to sell ANY quality product that they thought had a chance . Of course, as jobbers they were responsible for placing advertising in the businesses that they catered to as well.
We were lucky enough to purchase salvage rights to this little treasure trove earlier this year. There was no working elevator and the buildings were 4 floors tall with a basement ................................. and they NEVER threw ANYTHING of value AWAY! It took us 2 months full time to sort through and we are just now starting to offer what we have found. If you like high quality out of the box advertising as well as MINT  automotive related collectibles, please bookmark us and keep checking back. I think you will be in for a treat.
AND
If you are a beginning collector, theres stuff for you too. They had a habit of nailing signs around to cover holes and such so we will be offering those as well...please check out our store by
CLICKING HERE
About Us
MD Architectural Rescue has an ever changing collection of collectibles, petroliana, architectural and industrial artifacts, surplus, antiques, unusual decorative objects, new old stock, vintage automotive, re-purposed and rescued items. We specialize in reclamation, re-purposing and sales of these items.
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General Shipping Rules
Shipping is provided by USPS First Class and Priority for smaller items under 16oz.,
you may choose
at check out.
Shipping is provided by USPS Parcel Select , Priority, and FedEx for larger items up to 150lbs.,
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at check out.
Shipping is provided by Freight Carrier on much larger and heavier items over 150lbs.
For a quote please provide us your
zip code
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whether it's a business or residence
and,
if a business does it have a fork lift or dock
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Local pick up is available on most items by scheduling a pickup time
, we are located in
South Baltimore
off
Russell St.
(295) near the Casino and Stadiums. Ebay restricts sharing our address prior to the sale. Once the sale is complete we will certainly give you our exact address for local pick-up purposes. Shipping fees will be waived or refunded.
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We absolutely want you to be 100% satisfied with your purchase. If for any reason you are unhappy with your
purchase once it arrives
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we ask that you please email us
, call us with the number provided with your item on the packing slip/invoice, or if you've misplaced it, you can request our contact information, including number, through the advance search at the top of the page
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Contact
While we love to hear from our customers, eBay policy strictly prohibits sharing contact information prior to the sale. If you have any questions prior to the sale, w
e ask that you please email us through eBay.
Once the sale is complete you can request our contact information, including number, through email or the advance search at the top of the page. If for any reason you are unhappy after your purchase, or after speaking with us, we can easily cancel your sale and refund 100% of your purchase and shipping.
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About Us
Md Architectural Rescue is a different type of recycling company. We have operated in
Baltimore
and surrounding areas since 1996. After starting out rescuing fireplace mantles and cast iron door locks from construction dumpsters, we have opened our eyes to may types of waste that are often over looked and fall through the cracks. Our focus is and always will be vintage items of the highest quality. But with our eyes now open we put a lot of effort in bringing you high end collectibles from every industry available and at a very reasonable price. All our items are salvaged and are for the most part American Made. One week we could be in an old School, Brewery, Factory, and the following week at a  Shipyard or Power plant, you just never know. Also, one day we may be removing Vintage lighting, the next day Signs and Vintage blueprints and the following day cleaning out a machine shop or high end parts room. We literally have NO idea what we have coming around corner, so make sure you add us to your favorites and check back often.
We also run two additional stores. If you are looking for unique and interesting glass pieces, check out our sister site
balmerglass
by
CLICKING HERE
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If you are looking for, or are in need of and industrial parts and supplies, check out our other sister site
mdindustrialsalvage
by
CLICKING HERE
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And as always, you can check out more of my interesting finds here at
mdarchitecturalrescue
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to check out my store